I build the growth engine that unlocks your next level.
A revenue and growth operator who's taken new products to hundreds of millions in ARR. I partner with founders and their go-to-market leaders to find what's holding growth back, and then build the unlock.
Previously WeWork · LeafLink · Goldman Sachs
Where you are
You found product-market fit. You raised. You built the team. And you're still missing the number.
New reps aren't ramping. Growth stalled even as headcount climbed. The motion that closed your first millions is starting to break. None of that means you hired wrong — it means you've hit the stage where the old playbook runs out, and most leaders are seeing it for the first time. I've seen it before.
Sound familiar
Adding salespeople stopped adding revenue. That's not a hiring problem — it's a system problem.
New reps take too long to ramp, and the number leans on a handful of heroes.
Your sales leader is good — but hasn't built at this scale before, and is learning in real time.
The forecast is a guess. Nobody can say with confidence where the next quarter lands.
I don't take your CRO's seat. I sit next to them — a partner who's already built what you're asking them to build, working alongside you, your team, and your board.
The method · E3
Evaluate. Engineer. Execute.
Evaluate
The diagnosticA four-to-eight week sprint that finds the real picture: where revenue is strong, where it leaks, and the highest-leverage shifts across strategy, systems, and team — written up as a roadmap you and your board can stand behind.
Inside the diagnostic →Engineer
The designDesigning the revenue system the roadmap calls for — process, playbooks, pricing, comp, forecasting, and operations — built with your team so the motion holds without leaning on a few heroes.
How we design →Execute
The work, in the fieldPutting it into the field and making it real — embedded leadership, advisory, or a team that comes in to do the build, the enablement, and the hiring. Where most advisors hand over a deck, this is where the work actually gets done.
How we execute →How an engagement runs
A repeatable diagnostic. Proven plays, tailored to you.
The diagnostic
Every engagement starts here. A proven diagnostic with a clear arc — four to eight weeks to a clear point of view and a roadmap your team can act on and your board can get behind.
The work that follows
Proven approaches, tailored to what the diagnostic surfaced — delivered in the format that fits:
- Embedded fractional
- Advisory
- Scoped project
The challenges at this stage are familiar — I've seen them before, and I bring proven approaches we shape to your business, your model, and what the diagnostic surfaced. Embedded and leading alongside you, advising and coaching your team, or a scoped project that solves one thing well. See examples of the work →
What it adds up to
The next level of growth — and a team that's stronger for having built it.
The track record
Operator & advisor to
Who I am
Sam started his career in finance and strategy at Goldman Sachs, and went on to become a public-company P&L owner and general manager in the internet industry by the age of 30.
Over the two decades since, he's been a commercial leader who has worked with more than two dozen venture-backed companies to launch, grow, and scale new products — taking them from zero to one, and from one to n. Along the way he has helped scale revenue from millions to hundreds of millions in ARR, including as SVP and Head of Growth at WeWork and Chief Revenue Officer at LeafLink.
He works closely with leading venture investors and invests as an operator himself. If you're Series A or B and your team has reached a stage they haven't run before, that's exactly where Sam comes in.
Let's talk
Let's unlock your next level.
If your team has outgrown the playbook that got you here, let's talk. We'll start with a clear-eyed diagnostic and build from what it shows.
Get in touch →